Happy New Year

Happy New Year to all our readers, may we at Rubens take the opportunity to wish you a very Happy and prosperous New Year.

There are some new items due from Oakley in the first quarter or 2007, there is a new sport specific frame similar to M Frame which is due in March and also you might have see some of the new frames on Oakley.com. These include Monster Pup and Gascan small, we are also excited about our custom eyewear program. We don't have a date as yet but sometime in the first half of 2007 we will be offering a laser etching service to a select few frames in our custom shop. You will have the ability to have upto 15 letters etched on to the left lens, adding a personal touch to your custom eyewear.

Once we have more details we will update our site and post information here in the RubensMenswear Blog.

Thanks again for reading our blog and we look forward to being of service to you in the near future.

Sales Team
Rubens Menswear.com

Oakley Square Wire 3.0

The latest evolution of an Oakley favorite, it features their coveted HIGH DEFINITION OPTICS® (HDO®) for unbeatable clarity and protection. Lightweight C-5™ alloy is the reason why it feels comfortable all day. Temple sleeves of soft UNOBTAINIUM® increase grip with sweat while spring hinges balance the fit. If you’re focused on the styling, you may not notice that it meets all ANSI Z87.1 standards for optical performance and impact resistance. But the science behind all that technology is also the art that curves the lenses back, achieving a definitive look that just happens to maximize your peripheral view.

Some models feature Oakley's polarized lenses are specially engineered to block the blinding rays of glare that are magnified by flat surfaces such as snow, water and pavement. Oakley polarization technology utilizes a liquid infusion process to bond the polarizing filter at the molecular level. That’s how we eliminate the haze and distortion found in conventional technologies and achieve the best polarized optics on the planet.

See the range here!

Oakley O Rokr

Introducing Oakley O Rokr Bluetooth eyewear.


Enjoy stereo music, wireless connectivity and unbeatable clarity. O ROKR™ is the next generation of BLUETOOTH® eyewear from Oakley and Motorola. It combines HIGH DEFINITION OPTICS® (HDO®) with technologies that let you stay connected to calls and music while hiking, biking or doing virtually any activity* where cords and wires would get in the way. O ROKR™ gives you absolute wireless freedom, digital stereo fidelity and patented optical clarity.

LISTEN TO MUSIC WITHOUT WIRES

Think of O ROKR™ as a wireless extension of your music player. You don’t transfer songs. You just grab and go. That’s because O ROKR™ can wirelessly stream music from a compatible Bluetooth-enabled phone or a portable music player with an add-on Bluetooth adapter. When you want to pause the music, adjust the volume or change songs, just use the buttons on O ROKR™. It lets you control the music wirelessly, so no more digging for your music player.

STAY CONNECTED ON THE GO

Switch instantly between stereo music and wireless communication. When you need to take a call, answer it from O ROKR™ while your compatible mobile phone rests up to 33 feet (10 meters) away. You get up to 5 hours** of talk time and more than 100 hours of standby time in a hands-free link that is part of something you’re already wearing. O ROKR™ supports a host of phone features***, and with a speaker for each ear, it makes calls easier to hear because the sound is more natural.

*The use of wireless phones and/or headphones while engaged in activities requiring concentration may cause distraction or otherwise impair your ability to safely participate in such activities. Always use technology safely.
** Battery life depends on numerous factors including volume level and environmental temperature.
*** Available features depend on the features supported by your mobile phone and phone service provider.
**** Requires compatible Bluetooth technology. For music players, a small add-on Bluetooth adapter may be required.

See O Rokr on our site here: O ROKR

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Oakley Activated by Transitions

Whether you're golfing, mountain biking or pounding pavement on a training run at dawn, you can't maintain peak performance unless your eyes keep up with your environment. That's why Oakley have partnered with Transitions Optical to create lenses that darken and lighten automatically. They help you adapt to changing light conditions while filtering out 100% of ultraviolet light (UV). Not to mention the added confidence of having lenses that aren't too dark when the sun pulls a disappearing act, or too light when it knifes through the clouds.

The Oakley Activated by Transitions™ sunglass lenses will initially be available in two performance colours including Oakley's VR50™ and Black Persimmon. As UV light exposure increases, the base lens darkens automatically to maintain a precisely tuned level of light transmission - from overcast/flat light to bright sun - ensuring visual acuity is optimized. Additionally, the balanced light transmission helps to boost visual contrast, enhancing depth perception, a key performance benefit that improves visual quality and comfort.

Available in:
HALF JACKET® & XLJ, MONSTER DOG™, WHISKER™, CROSSHAIR™, BOTTLECAP™ and RACING JACKET®.

Oakley activated by Transitions are due to launch in May this year. Please keep an eye on our site for more information.

Oakley Timetank Wrist Watch

Oakley Timetank

Oakley TIME TANK™ will be available with a genuine leather strap or a titanium bracelet with the fit of micro-adjusting links and the flexibility of self-lubricating thrust washers, reinforced with carbon fiber. The hardest crystal utilized in timepiece creation, pure sapphire, protects the six-hand display and is augmented by an anti-reflective coating designed to improve readability in various light conditions. A screw-down crown seals the case against water pressure equivalent to 330 feet (100 meters) beneath the surface.

The intuitive analog display includes three separate sub dials measuring cumulative time, intermediate time and split time, all down to a tenth of a second. Luminous phosphors on the minute and hour hands improve visibility in low light, and the large date display can be read at a glance. A quartz oscillator cycles 32,768 times per second to calibrate the two-pole step motor, and the drive system is powered with the endurance of a 48-month battery. Oakley TIME TANK™ is expected to be available during the Summer of 2006. (June/July/August)

Once we have more information our site will be updated to enable pre-ordering. We will post here when pre-orders can be taken.

View more Oakley time pieces here:

Oakley Stretchline - Twitch

OAKLEY TWITCH

No matter how much technology Oakley pour into a frame, the science has to be a work of art. Thats how the unbeatable clarity of HIGH DEFINITION OPTICS (HDO) became the hard angles and jagged edgework of TWITCH™. Enhanced with dual cam hinges and metal Oakley insignias, the lightweight O MATTER frame combines comfort with durability. Protection includes 100% filtering of all UV plus impact resistance that meets all ANSI Z87.1 standards. And the authentic styling is just as aggressive as the technology.

Coming soon to the Limited Edition Stretchline range at Rubensmenswear.com

New Ladies Frames from Oakley

Today Oakley have launched their range of Woman specific sunglasses. Three new frames launch the 2006 ladies range, Oakley Dart, Grapevine and Script. All frames are supplied with a hard case something that Oakley have never supplied free of charge before. Check out the range below:

Oakley Dart



Crowning Oakley's exclusive collection for women, this Oakley art is highlighted by the smooth contour of a single continuous lens. The crystal clarity of its wide peripheral view is possible only with HIGH DEFINITION OPTICS®. For all-day comfort, the frame takes advantage of lightweight C-5™ alloy. Extended lens coverage helps protect eyes from the sun’s damaging light, and not a single ray of UV makes it through the optically pure PLUTONITE® lens material. The frame can also be customized with optional gradient lens shading.

View them on our site

Grapevine



Part of Oakley’s exclusive collection for women, this design original is shaped with the allure and sophistication of a uniquely feminine geometry. Sculpturally integrated hinges and true metal icons accent the comfortably lightweight O MATTER® frame. The unbeatable performance of HIGH DEFINITION OPTICS® extends clarity to a wide peripheral view, and enhanced lens coverage helps protect the delicate area around the eyes from the sun.

View them on our site

Script



Three separate color layers add tiers of depth to this fashion invention, a leading lady in Oakley's exclusive collection for women. Finishing options include a print pattern inspired by Oakley’s popular line of women’s apparel. The lightweight O MATTER® frame is enriched with metal band accents and true metal icons. HIGH DEFINITION OPTICS® extends clarity to the wide peripheral view, and the added lens coverage helps shield the delicate area around the eyes from the damaging rays of sunshine.

View them on our site

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